A Historic Achievement in Global Spirits Industry Radico Khaitan announced a landmark achievement — eight of its brands have been featured in the Drinks International Millionaires’ Club 2025, a globally respected annual ranking of spirits brands that sell over one million nine-litre cases in a calendar year.
This remarkable accomplishment positions Radico Khaitan as the only Indian company in the global Top 5, ranked third worldwide in terms of the number of “millionaire” brands. This is a monumental leap not just for the company but also for the Indian alcoholic beverage industry as a whole.
Breakdown of the Star Brands
Here are the eight Radico Khaitan brands that made it to the 2025 Millionaires’ Club:
- Magic Moments Vodka – Ranked as the 6th largest vodka brand globally
- After Dark Whisky – Listed as the 3rd fastest growing spirit brand worldwide.
- 8PM Premium Black Whisky – 13th largest Indian whisky brand.
- Morpheus Brandy – 10th largest and 4th fastest growing brandy globally.
- 1965 Spirit of Victory Rum – Fastest-growing and 7th largest rum globally.
- 8PM Whisky – Ranked 29th among the world’s largest spirits brands.
- Old Admiral Brandy – 4th largest and 3rd fastest growing brandy globally.
- Contessa Rum – Ranked 9th globally among rum brands.
These rankings underscore Radico Khaitan’s strategic product diversification and strong brand loyalty in both domestic and international markets.
Company Background
Radico Khaitan Limited, founded in 1943, is one of India’s oldest and most respected liquor manufacturers. Headquartered in Rampur, Uttar Pradesh, the company originally began as Rampur Distillery and Chemical Company. Over the decades, it has transformed into a global player in the spirits industry. Radico Khaitan is renowned for pioneering the branded liquor market in India and has introduced some of the most successful liquor brands like 8PM Whisky, Magic Moments Vodka, and Morpheus Brandy.
From manufacturing for other labels, Radico took the strategic leap to launch its own brands, and this move has paid off exceptionally well. The company today operates in over 100 countries and continues to innovate within the alcohol beverage space by offering premium products like Rampur Indian Single Malt and Jaisalmer Indian Craft Gin.
Reports Strong Quarterly Performance with Robust Growth in Volumes and Premium Segment
Radico Khaitan Limited has delivered an impressive performance in its most recent quarter, driven by strong volume growth and continued traction in its premium portfolio. For the quarter ended March 2025 (Q4 FY25), the company reported a revenue of ₹990.5 crore, marking a year-on-year growth of 11.6%.
The company’s EBITDA stood at ₹140.6 crore, reflecting a healthy margin of 14.2%, supported by cost efficiencies and a favourable product mix. Net profit for the quarter rose 22.4% to ₹81.2 crore, showcasing effective operating leverage and disciplined financial management.
Radico’s premium brands, including Rampur Indian Single Malt and Magic Moments Dazzle, contributed significantly to the revenue mix. The Prestige & Above category witnessed 18% growth, while overall volumes grew 10.4% year-on-year, indicating strong consumer demand.
Leadership Perspective
Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, expressed immense pride in this achievement. He highlighted how these recognitions validate the company’s commitment to producing high-quality, innovative products that resonate with consumers worldwide.
“This appreciation is a proud moment for Radico Khaitan. It reflects how our brands are competing with the best in the world, on the strength of quality, innovation, and deep consumer understanding,” said Mr. Khaitan.
Fastest-Growing Brands Highlight Radico’s Strategic Success
Not only has Radico Khaitan achieved high volumes, but it has also registered impressive growth. Brands like After Dark Whisky, Old Admiral Brandy, and Magic Moments Vodka are listed among the Top 30 fastest-growing spirits globally.
After Dark Whisky, in particular, emerged as a standout performer, entering the Millionaires’ Club for the first time due to remarkable growth in consumer demand.
Mr. Amar Sinha, Chief Operating Officer of Radico Khaitan, attributed this success to the company’s robust strategy and execution:
“Having eight of our brands rank among the world’s best-sellers highlights the impact of our strategy, the dedication of our team, and our ability to deliver at scale.”
Global Expansion and Premiumization Strategy
Radico Khaitan is rapidly expanding its international footprint. It currently exports to over 100 countries and is increasingly investing in premium offerings. Products such as:
- Rampur Indian Single Malt
- Jaisalmer Indian Craft Gin
- Sangam World Malt Whisky
- Royal Ranthambore
…are all part of its strategy to transition from volume-based leadership to global brand recognition in the premium and luxury segment.
This shift aligns with global trends where consumers are moving toward high-quality, craft, and premium liquor options — a space where Radico is now a credible player.
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