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LT Foods Launches Krispy Hopu Under Kari Kari Brand, Taps into India’s Healthier Snack Market

LT Foods Launches
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New Delhi, India – LT Foods Ltd., a leading Indian-origin global FMCG company, has expanded its growing snack portfolio with the launch of Kari Kari’s Krispy Hopu, a new roasted, gluten-free snack. Developed in collaboration with Japanese snack giant Kameda Seika, the product combines Japanese flavor innovation with India’s rising demand for health-conscious snack options.

Krispy Hopu, which offers a distinctive sweet and salty taste, is tailored for the modern consumer looking for vegan, gluten-free, and non-fried alternatives. It is currently available in ₹20 single-serve packs and ₹50 sharing packs and has already made its debut on key e-commerce and quick-commerce platforms, with a broader retail rollout planned in the coming weeks.

Targeting India’s ₹1,000 Crore Healthier Snack Segment

India’s organized snack market is estimated at ₹45,000 crore, and LT Foods is strategically targeting a double-digit share within the ₹800–1,000 crore segment focused on healthier snacking. The launch of Krispy Hopu marks a significant step in that direction.

This initiative is part of the $10 million joint venture between LT Foods and Kameda Seika, which aims to foster innovation in rice-based snacking—an area where the partnership is already gaining traction.

Strengthening Global FMCG Footprint

With over 70 years of legacy, LT Foods has established a global presence across 80+ countries, including key markets like the U.S., U.K., Europe, the Middle East, and the Far East. Its flagship brands, DAAWAT® and Royal®, are leaders in the basmati rice segment in India and North America, respectively.

The company follows an integrated “Farm to Fork” approach, emphasizing quality, sustainability, and traceability across its international supply chain and processing facilities in India, the U.S., and Europe.

Strong Financial Performance in FY25

For the financial year 2025, LT Foods reported a consolidated revenue of ₹8,770 crore, driven by a 10% growth in its basmati and specialty rice segment and a 29% surge in its organic food business. The company also posted a 7% increase in Q4 profits, reaching ₹161 crore, showcasing its continued momentum in both core and emerging segments.

A Step Toward the Future of Snacking

With Krispy Hopu, LT Foods not only diversifies its product offerings but also aligns with the global shift toward healthier, innovative, and culturally diverse snacking experiences. Backed by robust distribution and global expansion plans, the company is poised to play a significant role in transforming India’s snack landscape.

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