PVR INOX Limited, India’s largest cinema exhibition company, has unveiled a state-of-the-art 4-screen multiplex at SMR Vinay Mall in Hyderabad. This launch reinforces the brand’s dominance in the entertainment sector and its commitment to delivering premium cinematic experiences in high-growth urban areas.
A Modern Cinematic Marvel
Located in Ambedkar Nagar, Hafeezpet, the new multiplex is designed to blend modern aesthetics with immersive storytelling. Key highlights include:
- Cutting-Edge Technology: 4K projection, Dolby ATMOS audio, Harkness screens, and Timewaying 3D systems for unparalleled visual and auditory experiences.
- Premium Seating: 849 seats, including 49 leatherette recliners for luxury viewing.
- Vibrant Interiors: A teal-and-bronze themed foyer with custom artworks, zig-zag ceilings, and nostalgic tributes to Indian cinema.
- Expanded F&B: Multiple concession counters offering diverse food and beverage options.
Strategic Growth and Market Leadership
Developed under the Capex by PVR model, this multiplex underscores PVR INOX’s strategy of owning and operating premium properties. With this launch, the company now operates 1,747 screens across 353 properties in 111 cities (including Sri Lanka), solidifying its position as India’s largest cinema chain.
Leadership Insights
Ajay Bijli, Managing Director, emphasized the property’s focus on “joy in every detail,” while Sanjeev Kumar Bijli, Executive Director, highlighted its role in bringing high-quality entertainment closer to residential hubs. Hyderabad remains a key market for PVR INOX, with this launch catering to the city’s growing demand for experiential leisure destinations.
The SMR Vinay Mall multiplex is more than a cinema—it’s a curated space where design, technology, and comfort converge. PVR INOX continues to redefine out-of-home entertainment, ensuring every visit is memorable. As the company expands its footprint, audiences can expect more innovative, community-centric cinematic experiences.
