In a move poised to reshape the future of customer experience (CX), Sonata Software Limited (NSE: SONATSOFTW, BSE: 532221) has announced a strategic global partnership with Qualtrics, the world leader in Experience Management (XM). This collaboration aims to empower global brands with AI-powered, real-time experience insights across digital and physical touchpoints.
Unlocking the Power of Hyper-Personalized Experiences
As consumer expectations rise and digital transformation accelerates, brands face increasing pressure to deliver consistent, customized, and high-impact experiences. The new alliance between Sonata Software and Qualtrics directly addresses this challenge by integrating Qualtrics’ XM for Customer Experience™ platform with Sonata’s CX consulting and implementation expertise under the Sonata CX umbrella.
By combining real-time AI insights, digital analytics, and field-based evaluations such as mystery shopping and compliance audits, this partnership enables brands to listen, understand, and respond to customer feedback in a way that builds loyalty, efficiency, and trust.
Discover more about Qualtrics’ Customer Experience Management solutions and how they are transforming businesses globally.
Sean Holcombe, Global Head of Strategic Sales at Qualtrics, remarked:
“Organizations could unlock up to $1.3 trillion in value by leveraging AI to enhance customer experiences. Our partnership with Sonata makes this potential a reality.”
Sector-Wide Global Impact
Sonata’s global presence across 80+ countries and diverse industries—including BFSI, Healthcare, Telecom, Retail, and Manufacturing—positions the new CX solution as a game-changer. Enterprises can now deliver real-time, insights-led responses and scale customer experience innovation across departments and regions.
Anthony Lange, CRO at Sonata Software, added:
“This collaboration creates a powerful synergy between AI-driven intelligence and human insight, helping organizations respond effectively across all customer touchpoints.”
Sonata Software’s Modernization Edge
With annual revenue surpassing $1 billion, Sonata Software is recognized as a global leader in digital modernization through its proprietary Platformation.AI framework. The company is a trusted digital transformation partner for leading cloud providers, including Microsoft and AWS.
Sonata’s flagship AI suite, Harmoni.AI, ensures responsible, secure, and ethical AI deployment, supporting vertical-specific solutions in customer engagement, operational optimization, and business model transformation.
Explore Sonata Software’s AI and digital modernization initiatives to understand their innovation-led approach.
Conclusion
The Sonata Software–Qualtrics partnership sets a new benchmark in customer experience management by combining enterprise-grade AI with deep domain expertise. As organizations seek to deliver seamless and personalized experiences, this alliance offers a scalable, impactful, and future-ready CX solution that meets the demands of today’s dynamic digital world.
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